About me
I'm a Lead Product & UX Designer with 7+ years directing end-to-end experience design for complex digital platforms across government and enterprise. My work lives where strategy meets craft - turning multi-stakeholder systems and regulatory constraints into products people can actually use.
I specialise in service design, information architecture, and design systems for large-scale, high-stakes products. I partner closely with product managers to translate ambiguous business and policy requirements into scalable, user-centred design. Based between Beirut and Paris, I work with teams worldwide.
Experience
Engagements are described by sector and region - client names kept confidential.
- Lead Product & UX Designer National digital authority - Pakistan 2025–26
- UX Designer Valtech - Paris 2025
- Senior Experience Designer DIEM - GovTech & enterprise 2021–25
- Government incubation platform - Saudi Arabia · 2025
- AI sales intelligence agent · 2025
- Volunteering management system · 2025
- Municipality digital twin - Oman · 2024
- Government portal redesign - Saudi Arabia · 2024
- AI welfare chatbot - Saudi Arabia · 2024
- Cultural metaverse platform · 2024
- B2B trust platform - Saudi Arabia · 2023
- National government portal - Saudi Arabia · 2023
- Innovation framework design - Saudi Arabia · 2023
- National service catalogue - Saudi Arabia · 2023
- Enterprise architecture platform - Saudi Arabia · 2023
- Enterprise employee experience - Saudi Arabia · 2022
- Junior UX & Graphic Designer Early career 2018–21
Education
- MSc - Product Management & UX Design SKEMA Paris × Politecnico di Milano Dual degree 2024–25
- BFA - Graphic Design American University of Beirut Minor in Art History 2013–18
Languages
- Arabic Mother tongue
- English Fluent
- French Beginner · A2
Services
Every service is tailored to meet your unique goals, ensuring a seamless blend of creativity and functionality.
- UX/UI Design DashboardsMobile AppsProduct StrategyGrowth Design
- Service Design Journey MappingResearchWorkshopsGovTech
- Branding Logo DesignBrand AssetsTypographyGuidelines
- Graphic Design IllustrationsPresentationsVisualsIcons