[01]

About me

I'm a Lead Product & UX Designer with 7+ years directing end-to-end experience design for complex digital platforms across government and enterprise. My work lives where strategy meets craft - turning multi-stakeholder systems and regulatory constraints into products people can actually use.

I specialise in service design, information architecture, and design systems for large-scale, high-stakes products. I partner closely with product managers to translate ambiguous business and policy requirements into scalable, user-centred design. Based between Beirut and Paris, I work with teams worldwide.

[02]

Experience

Engagements are described by sector and region - client names kept confidential.

  • Lead Product & UX Designer National digital authority - Pakistan 2025–26
  • UX Designer Valtech - Paris 2025
  • Senior Experience Designer DIEM - GovTech & enterprise 2021–25
    • Government incubation platform - Saudi Arabia · 2025
    • AI sales intelligence agent · 2025
    • Volunteering management system · 2025
    • Municipality digital twin - Oman · 2024
    • Government portal redesign - Saudi Arabia · 2024
    • AI welfare chatbot - Saudi Arabia · 2024
    • Cultural metaverse platform · 2024
    • B2B trust platform - Saudi Arabia · 2023
    • National government portal - Saudi Arabia · 2023
    • Innovation framework design - Saudi Arabia · 2023
    • National service catalogue - Saudi Arabia · 2023
    • Enterprise architecture platform - Saudi Arabia · 2023
    • Enterprise employee experience - Saudi Arabia · 2022
  • Junior UX & Graphic Designer Early career 2018–21
[03]

Education

  • MSc - Product Management & UX Design SKEMA Paris × Politecnico di Milano Dual degree 2024–25
  • BFA - Graphic Design American University of Beirut Minor in Art History 2013–18
[04]

Languages

  • Arabic Mother tongue
  • English Fluent
  • French Beginner · A2
[05]

Services

Every service is tailored to meet your unique goals, ensuring a seamless blend of creativity and functionality.

  • UX/UI Design DashboardsMobile AppsProduct StrategyGrowth Design
  • Service Design Journey MappingResearchWorkshopsGovTech
  • Branding Logo DesignBrand AssetsTypographyGuidelines
  • Graphic Design IllustrationsPresentationsVisualsIcons